Luke Soon

Luke Soon

Partner, PwC


Luke Soon is a Partner for Asia Pacific Digital Assets and Support Services at PwC Singapore. He is a seasoned professional with a unique blend of specialties encompassing strategic expertise and technology. Luke is passionate about “Trust by Design,” and excels in cultivating innovations that drive businesses forward.

His focus on “Experience-led Transformations” involves crafting exceptional journeys for both customers and businesses, employing methods like Journey Design and Journey Orchestration. He is contributing to improving the user experience in the Web3 and Metaverse space.


Partner at PwC Singapore
Partner at EY
Global Head, Marketing Analytics, Standard Chartered Bank
Head of Customer Intelligence Practice, Pacific Asia at SAS
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